All GlobalGiving partners whose projects accelerate women’s equality are eligible to apply to be part of the GlobalGiving Girl Fund Campaign. The new #UnitedByHalf campaign looks to challenge social stereotypes in India around the role of women, and calls for equal pay. Promote Diversity and Inclusion (D&I) Initiatives. She selflessly works around the clock to ensure every family member’s happiness. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. These efforts will first be made in both Asia and the Middle east, but their message is to be globally understood. The 12-month internship aims to give emerging female talent the skills to start a career in the sports imagery industry, support diversity in the sports industry and contribute to a more positive and varied portrayal in the media of inspirational sportswomen. Read our in-depth analysis about why it works. to improve your user experience. In 2017, Western Union marked International Women’s Day with a campaign that celebrates the role education plays in helping girls achieve their goals. International Women's Day 2021 campaign theme is #ChooseToChallenge. Aside from their advertising they are pledging to help employ, empower, train and integrate women into the workforce. ONE is launching #GirlsCount, a digital campaign demanding education for all girls. In a post on its official Weibo account, Changsha traffic police said, "Changsha traffic police show our care for female citizens with eye-catching pink zebra crossings and wish all women a happy Women's Day." #SheIsCompleteInHerself – A Women’s Day Initiative by Prega News February 23, 2021 Prega News, India’s no. Registered office at Floor M, 10 York Road, London, SE1 7ND. Here is my take. Brands which possess these characteristics will go far in the future and create loyal customers, far more than their competitors. 1 pregnancy detection card from the house of Mankind Pharma, has launched a new campaign #SheIsCompleteInHerself​ on International Women’s Day, where they are emphasizing and highlighting the sensitive issue of Infertility that exists among women. Brands standing behind change, and making efforts to see those changes occur will most likely be more successful in the marketplace. From Premier Foods’ long-term marketing strategy to Volvo’s plan to move sales entirely online, it’s been a busy week. The video campaign #SheIsCompleteInHerself​ strives to invoke a sense of empathy among its audience and urges them to help those facing Infertility. The ad also mentions its Chain of Betters initiative, which encourages people to enter an idea for a “selfless good deed” and get the chance to turn the idea into a reality. International Women’s Day 2021: Noida Police’ campaign for women safet With International Women’s Day 2021 across the nook, everyone seems to be speaking about women’s safety and the necessity to unfold consciousness about the identical. Speaking to Marketing Week, P&G marketing director for Northern Europe Stefan Feitoza says the FMCG giant is keen to “create new expectations for people to live up to”. Another popular campaign was Women’s March #DayWithoutAWoman. Describing culture as the “core of its transformation”, Marks & Spencer sees its new alumni network as not just a way to reunite old colleagues, but as a handy tool for planning and strategy. 06 Mar, 2021 - 05:21 PM IST | By indiantelevision.com Team Women’s Day is all about celebrating the true essence of being a woman. The organizers of the Women’s March encourage people online to … Ricoh India. Created by mcgarrybowen, the campaign video depicts a number of girls from around the world running to school in the morning. It is also working with partners across the region to support its female factory workers. More information can be found in our Cookies Policy and Privacy  More outsiders willing to ask the big, awkward questions should be brought in – the voices of the future, the customer and of those who see things differently are needed. IWD has occurred for well over a century, with the first IWD … The video features a self-dependent woman and takes care of her family throughout the day, with no questions asked. Benetton has more than 50 years of experience when it comes to campaigning on social issues. Influencer marketing campaign ideas for International Women’s Day There are m any marketing strategies brands can implement to catch consumers’ attention on International Women’s Day which often leads to confusion and it becomes challenging to choose the best one amidst the fierce competition over attention-grabbing campaigns. Regardless of our age, country, background or gender, the fight for equal rights has collectively defined our lives and we must take action together to achieve it. For more social media content and campaign ideas on how to leverage major holidays and events like International Women’s Day, check out Unmetric Discover—the world’s largest branded content catalog that helps you explore over 1 billion pieces of branded content posted by more than 100,000 major brands in the last 5 years. Figures from the charity show that 130 million girls are not in school. The video has already been viewed over 7.7 million times, and other social media interactions account for another 12 million mentions. International Women's Day: Ketto.org Celebrates the Spirit of Women Medical Social Worker with #SheWontStop Campaign. The day also marks a call to action for accelerating women's equality. In 2020 and 2021, countries with women leaders (such as New Zealand, Germany and Bangladesh) received global praise for their effective handling of the COVID-19 pandemic; Kamala Harris broke a glass ceiling and became … In honour of International Women’s Day, Procter &... United Colors of Benetton promotes gender equality in India. The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign Viral releases of videos and social media campaigns seem to be the most efficient and effective way. The campaign is running on YouTube, Facebook and Instagram and features a video showing men, women, boys and girls defying gender stereotypes, using clips from a number of its brands including Always and Secret. https://www.youtube.com/watch?v=uLYdRr3TfUM&feature=youtu.be. Themed as ‘ An equal world is an enabled world, ’ this year’s International... 2. Most recently, it looked to improve the lives of women under its Women Empowerment Programme. The fashion retailer is now looking to directly challenge social behaviours for the first time in one of its biggest global markets – India. Ken Mainardis, vice president global sports and entertainment at Getty Images explains: “We believe imagery has the power to move people and spur change and we are a passionate advocate for the realistic representation of all through imagery. Haier India’s new women’s day campaign urges #EqualLiving by celebrating women in our lives every day To support Modicare’s #SapnoKiAzadi initiative Mirchi will rename its radio station from 98.3 to 98.Stree Myntra takes centre stage on the Chennai Super Kings jersey as … Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. “It is our hope that by actively supporting emerging female talent in the sports photography business we will contribute to a richer and more diverse representation of sports in general, which includes the more realistic representation of sporting women and female-led sports in imagery.”. Benetton, an international clothing company is standing behind a global position of change and it is paying off. On the occasion of Women’s Day, several Nagpur-based organisations have come together to take up a cause that has been neglected under urban planning in most cities. The circumstances and the pressure of the society around hurts the social, emotional, and physical health of the couple, and the consequences are harsher on women. 5 Best Women's Day Campaign Ideas to Try in 2020 1. The brands viral movement has received immense amounts of traffic. At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. To capture the same, Central has released a campaign … Donald Trump’s election as US president risks normalising contempt for women, but marketers can resist this by speaking to them with honesty and authenticity according to the architect of Sport England’s ‘This Girl Can’ campaign. This means a generation of girls is being denied the education they need to get a job, broaden their opportunities and break the cycle of poverty. The day also marks a call to action for accelerating women's equality. In parallel, the Western Union Foundation is on track to help train 50,000 women and youth across the Americas, Europe Union, Africa and Asia by 2020. In the process of making the film, developed by Publicis, UBS surveyed hundreds of professional women about the personal, business and financial questions they had on their minds. While it was launched in India back in February, the fashion brand is now rolling it out globally on International Women’s Day in a bid to mobilise people to “think, talk and act in ways that support the empowerment of women”. Xeim Limited, Registered in England and Wales with number 05243851 These platforms enable brands to reach a broader audience in a cost-effective manner. There is one comment at the moment, we would love to hear your opinion too. Since the release of their advertisement, Benetton has received a substantial amount of positive publicity. Ahead of International Women’s Day on March 8, Vans has invited five female-identifying artists to create works inspired by the iconic footwear brand’s DIY spirit. The agency’sfor International Women’s Day campaign, #SheForHer, promoting unity and harmony between women, respect and have each other’s back, make each other stronger. Global Women New Zealand has released its 2021 campaign for International Women’s Day via Saatchi & Saatchi New Zealand, highlighting the “Motherhood Penalty” and the startling fact that on average, mothers earn 12.5%* less than fathers of the … The manner in which these social messages are presented is also the key to their success. The aim of it is to show support women’s rights by showing how much women accomplish every day. Throughout March, Pinterest will launch a special International Women Day … It features women giving brief insights on various attributes that define a woman and compare them to how the bra helps women without being given enough credit. We also want to move away from the usual celebrity PSA and create a movement owned by all of the people who care about this crisis,” ONE Campaign’s chief marketing officer Roxane Philson tells Marketing Week. All rights reserved. APPLY BY FEB. 7, 2020. 7. Pinterest has launched a new campaign to support women globally, and empower women entrepreneurs. Its global campaign, created by mcgarrybowen, celebrates the power of education in helping girls reach their goals. In January 2017, UBS revealed a five-year plan to make it a business priority to scale up its expertise to better serve female clients. As a result, it has launched a new, international wave of its brand campaign focusing on women for International Women’s Day. In the picture, one needs to put a hand up facing the camera which will symbolize you calling out and standing against gender bias. In 1913 Russian women observed their first International Women's Day on the last Saturday in February (by the Julian calendar then used in Russia). Organizations are … Zivame's Women’s Day campaign titled #TheBraMatters, highlights the unnoticed and underplayed contribution of women to society, just as the bra goes unnoticed in a woman’s life. (adsbygoogle=window.adsbygoogle||[]).push({}); We The Young: #GoBeyondWomensDay Campaign to revolutionise the concept of Women’s Day, #StopTheBeautyTest​ | Dove asks how much beauty is enough, Unravel Hate – Acceptance is stronger than hatred, Bodyform: #PainStories | Taboo-busting activation campaign, Manforce Condoms: #DontMessAround | Unprotected sex can be pleasurable, but it’s unprotected for a reason, GlaxoSmithKline: Breath of life – Tradition, technology, and art put together to make a life-saving piece of tech, The Cheering Bandage by Facebook – A bandage with gratitude. #GirlsCount features people across the world joining forces by filming themselves counting a number between one and 130 million out loud. Another brand honing in on education is Western Union. The representation of gender is advertising needs to move on from a focus on ‘objectifying women’ to thinking about people as a whole. This International Women’s Day, UN Women’s multi-generational campaign, Generation Equality, brings together past and present advocates to demand gender equality in this generation. These organisations have launched a nation-wide campaign pressing for hygienic and clean toilets for women. This week it is launching a global scholarship programme focused on supporting students around the world to pursue a post-secondary education in the areas of science, technology, engineering, mathematics, as well as business and entrepreneurship. Affordable fine jewelry brand Mejuri recently announced a new International Women’s Day campaign for 2021, aiming to empower consumers with its first-ever charitable clothing range. Around the world and through the decades, we have all shared in the global struggle for gender equality. The Women's Safety Unit of all the Noida police stations is organizing awareness programs at various places ahead of International Women's Day 2021. The campaign has been well-received by the young female consumers, seeing 125 thousand views on Weibo and 97.6 thousand views on WeChat. The Premier Foods-owned brand is returning to TV after a five-year break with a campaign aimed at attracting younger consumers without alienating its core audience of over-45s. UBS is committed to further increase diversity – not only because it is the right thing to do, but also because it is key to achieving our goals,” says Johan Jervøe, UBS’s chief marketing officer. In India, 1 out of 6 couples in urban India battles the issue of Infertility. The positive feedback they have received illustrates the consumer support for a brand which show compassion and humanitarian efforts. International Women’s Day (IWD) is looking to push a #pressforprogress message this year as it looks to build on strong global momentum around gender parity. The brand has been involved in many social movements, but it has recently launched one about women’s equality on a global scale. International Women's Day is a chance for firms to highlight the gender equality work they're doing. “We are leveraging our insights to uncover gender bias and taking actions to spark conversations that motivate change. International Women’s Day: 6 of the best campaigns empowering women P&G launches corporate #WeSeeEqual campaign to fight gender bias. A number of questions repeatedly came up, including: ‘Will my daughters have it easier?’, ‘Will I always be the only woman at the table?’, ‘Have I been a good role model’ and ‘Will the investors take me seriously?’. International Women’s Day on March 8th is approaching and as a marketing or ecommerce manager, chances are you want to make the most out of this event. Consisting of soft jersey loungewear with the word "golden" embroidered throughout, 100% of sales proceeds from the line will support the Mejuri Empowerment Fund. Prega News, India’s no. P&G brands including Pantene, Ariel and Fairy have all done ads on gender equality themes in recent years, but this is the first time it has brought them together under the corporate umbrella. Towards the end, the video depicts a conversation about another family member who is pregnant, and they are discussing possible names that they can keep for the baby. Getty Images is teaming up with Canon and the Women’s Sport Trust to launch sports photography internship for women. Other brands should pay careful attention to how the viral video was constructed and how the brand is doing something to inspire and produce change.